Dynamic Business Writing
Whether it's a letter, e-mail or memo, in business you are called on to write nearly every day. And in today's digital world, everyone is a writer. The skill and polish of your writing style—more than any other factors—will affect how your audience receives your message and responds to it.
It's not easy to write well on the job—especially at a time when the language of business is rapidly evolving and deadlines loom 24/7. Organizing material and writing it clearly and concisely are just part of the process. Business writers also have to wonder about hundreds of style considerations as well. Should you write e-business, eBusiness or E-business? Is it proper to refer to a client as senior vice president or Senior Vice President? Should long distance have a hyphen? Does Website get capped or is it lowercased and two words? How do you handle that URL? When should an abbreviation be used? Does the acronym get an a or an an?
BREAKTHROUGH Communications can enhance the writing skills of your employees. The emphasis is on plain English -- clear communication to reach the widest audience while expressing expertise and knowledge. Our focus is on all aspects of writing in the workplace, with business-focused guidance plus straight-talking recommendations for:
Employees need to write in the language of the marketplace, which means using new words as well as using existing words in new ways. The challenge is to do this without compromising writing standands. We provide direction to help your employees strike a balance between the grammar lessons learned in the past and the ever-changing standards in business writing. Our aim is to make writing easier and the end products -- whether they are letters, reports, e-mails, specifications, brochures, proposals or annual reports -- stronger.